| Definition | Faux wood floor usually made from chip board (often marketed as wooden but is not). | Bamboo is a prolific growing grass found in East Asia. | Traditional real wood. |
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| Price | Less expensive option. | Bamboo is a fraction of the cost of other solid flooring options out there. | Expensive. |
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| Matures | No maturing required. | 5-7 years | 25-50 years. |
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| Customers | Customer wanting a real wood finish but with a tight budget. | Eco conscious,modern, trendy, innovative customer interested in quality, style and durability without a huge price tag. | Affluent customer where budget is not a restriction and concern about the environment is not a priority. |
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| Selling Points | Realistic looking fake wood that | An attractive alternative for flooring because of its physical and aesthetic similarities to hardwoods, its strength, durability as well as resistance to insects and moisture while having the added benefit of being eco friendly. | Real, traditional and classic carrying a sense of history and heritage. |
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| Installation | Very easy. | Simple. | Complex and often messy. |
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| Maintenance | Very simple to clean with commercial products and no need to wax, sand or oil. | Wood products required to clean, wax, oil and polish. | Wood products required to clean, wax, oil and polish. |
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| Toxins | Laminate floor is often sealed and manufactured with products that emit high levels of formaldehyde. | Bamboo Warehouse bamboo uses less than 0,2 parts per million formaldehyde and uses only dynea eco-friendly glue which conforms to the EU standards of safety. | Hardwood floor is often sealed with a coating that emits high levels of formaldehyde. |
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| Surface Finishes | Faux wood with large range of man made finishes available. | Bamboo finishes used are most commonly either natural or carbonised , plus there are stains available but not reccommended. | Extensive range of naturally occurring and man made colours, textures and finishes available. Man made stains are also commonly used. |
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| Longevity | Short life span. | With regular maintenance and the fact it can be resanded and sealed it can last for many decades or a lifetime. | Long life span. |
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| Insects | Install only laminated floor boards that have been impregnated with anti-termites chemicals and avoid using them in humid areas. | Resistant to dust mites, termites, insects and bacteria. | Susceptible to dust mites, termites, insects and bacteria. |
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| Noise | When walked on there is a very tap tap sound. | Solid sound and feel under foot. | Solid sound and feel under foot. |
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